The application of digital marketing strategies to increase profits of the organization 1 1 introduction the world is constantly changing, and the perception of time is influenced by it. This dissertation is a qualitative study designed to research the marketing mix strategies of. Apr 19, 2016 quality help, trends customercentric, adaptation, advertising project topics or dissertation on marketing concept of marketer is marketing mix adaptation. This thesis takes as its underlying theoretical framework, the marketing performance paradigm of marketing strategy theory and practice and involves a thematic study of marketing practices, their relevance in different environmental scenarios and effects on a variety of. The competency completion chart must be completed and filed with the ph. Programs office in the smeal college of business during the students first semester in the program. Special gratitude goes to my parents, christopher and mary karue for their support and.
The aim of this thesis is to deduce a suitable marketing strategy that may help. Phd in marketing management code 07267041 phd thesis information 1. How marketing plays a significant role in the flourishment of a business in the market by letting the consumers know about the values of your products. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and imc in lao pdr heis. Using the marketing mix factors such as market access and good service and. Many management subdisciplines like, consumer marketing, relationship marketing, services marketing and ecommerce does not implement the marketing mix in equal proportions moller, 2006. This phd thesis, entitled research on marketing performance in organizations, aimed to make an incursion in this field of marketing performance measurement.
Concludes that the simplicity of the marketing mix paradigm, with its four p model, has become a straitjacket, fostering toolbox thinking rather than an awareness that marketing is a multifaceted. Promotional mix is defined as a form of marketing communication consisting of. Explore phd thesis in marketing, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. The present bachelor thesis aims at analyzing marketing mix of a chosen company. University of ghana businessschool department of accounting phd in accounting background and justification the university of ghana business school regenerated itself at the start of the 20042005 academic year as a full fledge faculty of the university of ghana headed by a dean with six. An american marketing mix in the regional championships for best bands, dissertation. The sample consisted of companies that manufacture ppe. What is the importance of online marketing over the conventional marketing system and how to make. The issue being investigated in this thesis concerns the extent to which marketing.
They also complete courses in the areas of business management theory, research methods, academic field seminars, and two mba. Pricing strategies and customer retention the case of airtel. Study of the effectiveness of online marketing on integrated marketing communication is the bonafide research work carried out by ms. This thesis extends research on marketing communication and promotional mix strategies. The results show the essential marketing mix factors in ppe. Patil university, school of management, navi mumbai, in partial fulfillment of the. The publishing is open access, which means your work will be freely accessible to read and download on the internet. Thus it forms new marketing mix to name of 8p goldsimith, 1999, 18. Marketing, more than any other business function, deals with customers. Masters degree programme in international business management. There are no more unconnected parts of the world as well as there is no need to travel for months to see family, meet anyone or wait to get a letter. Do not try to move heaven and earth, since you time and resources are rather limited.
The case of airtel t ltd bachelors thesis, pages 55 may 2015 this bachelors thesis was done under the consent of airtel t ltd with a major purpose of finding the correlation between pricing strategies and customer retention. A descriptive study of the marketing mix strategies. This question must be answered in a 150 word count. The success of applying marketing mix 4ps in vietnamese. The impact of marketing mix strategy on organizational. The top 30 best sample dissertation topics in marketing. The goal of analytical part is to analyze elements of chosen companys marketing mix and based on the analysis, to suggest some. Phd thesis, form a dissertation writing service and branding all research branch. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The relationship between the marketing mix and customer loyalty the aim of the marketing mix is to identify the needs of the people and met a way that pleases them and then work to keep them for a lifetime of loyalty to the institution mohammed abdelrahman ibomendel, 2008. The impact of factors influencing the buying behaviour on the. Pricing strategies and customer retention title of thesis 2.
Introduction in this section we aim to give a description of the service. I hereby declare that the work in this dissertation is my own except for. Students in the marketing program are required to complete a yearlong discipline sequence typically in microeconomics, psychology, or sociology. A case study deriving consensus rankings from benchmarking thesis pdf available. Objectives of the phd thesis the thesis had two main objectives, each of the two being supported by a series of specific secondary objectives. Phd studies require a high level of enthusiasm and selfmotivation. Developing competitive marketing and sales strategy for.
The paradigm shift with the emergence of ecommerce rose for critical analysis of marketing mix. Marketing mix, customer satisfaction, retailing, benchmarking, multi. Request master of business administration marketing mix thesis period of philosophy phd dissertation authors from your expert assistance finance. I hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. I hereby declare that the thesis entitled the impact of marketing mix strategy on. The study examined the relationship between the marketing strategies of cost leadership. Table 1 modern marketing mix marketing mix elements features product level of quality accessories volume of product.
At dalarna university, you are able to publish your student thesis in full text in diva. This motivated us to carry out our master thesis on this subject. Phd in marketing management code 07267041 phd thesis. Pdf the study of the relation between marketing mix and attract. However, you need to add something new to make your dissertation notable among all the other existing works. Your dissertation project should contribute to your area of study.
The literature is aggregated from textbooks, ebooks, journals, and varieties of economics online webpages relating to the contents of the marketing mix 4ps. Companies have concentrated on various elements of marketing mix as a source of competitive edge according to the strategy adopted by senior level management in. The impact of marketing mix on customer satisfaction. Research topics in marketing for phd whatisresearch. A thesis submitted to department of marketing and corporate strategy kwame. The theoretical part of the work deals with function and role of marketing mix and explains each element of marketing mix. Marjan mohammadreza thesis proposal 1 aarhus university business and social sciences thesis proposal managing social media resources across the organization. This study has focused on marketing strategy and organisational strategy in the context of regional private hospitals located in southern queensland and northern new south wales. Since word of mouth can be one of the best marketing tools, it will be your job to implement successful marketing campaigns and create a positive brand image for the organisation you represent. For that reason, it is necessary to select a sample within the population.
In this article, we will discuss some of the trending topics for the ph. Abstract of the phd thesis research on marketing performance. Introduction the valueadding advantage of this degree lies in the exposure to independent research and thus making a contribution to the body of knowledge in the marketing discipline. Aim of article is to analyze marketing mix theoretical aspects. Packaging design as a market ing tool and desire to purchase thesis 20. This will also make you understand the process to find and some tips and tricks from someone who has a good amount of experience. Like zara, fashionable designs, high quality, affordable prices and its distribution system are keys to its success and rapid expansion worldwide. Packaging design as a marketing tool and desire to purchase. Jul 11, 2012 marketing mix is one of the most popular theoretical frameworks in marketing that has been used by companies in order to make marketing and other decisions in a more efficient manner.
Concludes that the simplicity of the marketing mix paradigm, with its four p model, has become a straitjacket, fostering toolbox thinking rather than an awareness that marketing is a. Proximity marketing is a major approach to fulfill wymbs 2011 recommendation with respect to mobile marketing. A list of great sample dissertation topics in marketing. Pdf the impact of marketing mix on customer satisfaction. This will significantly increase the dissemination and visibility of your student thesis.
Critically evaluating the marketing mix of an academic. A list of excellent thesis topic ideas about marketing. The impact of marketing mix elements on customer loyalty for. This thesis focuses on what vinamilk has done and achieved by applying the concept of marketing mix 4ps to become the biggest milk enterprise in vietnamese dairy market at present.
A case study deriving consensus rankings from benchmarking thesis pdf available january 2007 with 48,716 reads how we measure reads. It expands on the body of knowledge by formulating propositions that examine the relationship between marketing strategy and organisational strategy. Choose one of these areas of your life, and explain in detail how marketing continue reading principle of marketing 1. A bachelors or masters programme in marketing blends theories of finance, business management, marketing research and consumer behaviour. More than any other element of the promotional mix, sales promotion is about action. Phd thesis kaposvar university faculty of economic science department of marketing and trade head of doctoral school. A descriptive study of the marketing mix strategies utilized. Crust and rwb are concentrated marketers since concentrated marketing provides a means for small firms to compete against other larger companies and to gain a foothold in the food industry. I dedicate my dissertation work to my family, who have walked with me on this journey. The program requires a minimum of semesterlong doctoral courses. Peter bertalan, phd consumers judgment of marketing communication on milk and dairy products market author. Dissertation report a study on the marketing strategy of robi axiata ltd.
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